https://watchz.cash/videos/watch/4b4f9dbe-c1bb-471d-a301-c236b8eaa045 This presentation will share findings from user research on Zcash, focusing on the early adopters of Zcash payments. It will draw on interview and survey data to identify early adopter personas, highlight interesting use cases, explore why users choose Zcash for private transactions and analyze key behaviors and challenges of payment users. Technical Level: Basic Sign up for a 1:1 user interview: https://calendly.com/zure-tatyana/round1? ZURE website: https://www.usez.cash/ Timestamps: 0:00 Introduction 1:17 What is Zcash User Research & Engagement (Zure)? 1:41 Our Future 2:50 What is Zcash? 3:15 Zcash in four elements: technology, casino, cause, product 7:53 Zure’s main focus 8:10 Zcash-powered product payments 8:55 Net Promoter Score (NPS) 10:20 NPS survey results 10:48 Differences between users vs holders of ZEC 14:06 Product Adoption Curve 15:36 How do we communicate real value to potential users 18:55 Early adopter of ZEC payments, case study 20:42 Use Cases 23:24 Perfect early adopter of Zcash payments 25:26 Top User Persona: Receiver of ZEC Payments (RoZP) 27:19 User Research Methodology 28:39 Methodology highlights: research 29:34 Engagement 31:30 Ways to get involved: interviews, surveys, events, forum 32:25 We need to act now for a bright future 35:04 Advice for supporting and promoting daily use of Zcash 36:02 Will you have face to face events? 36:51 Is low adoption due to poor UX? 38:26 Geographic locations of interest 39:27 How can we get feedback to build more efficiently 40:14 If we could materialize a feature, which would you choose? Speaker: -Tatyana is the former Head of Product Marketing at Electric Coin Company. Now, funded by Zcash Foundation through the Zcash Community Grants program. Twitter: @peacemongerZ Livestream and video production support from Ryan Taylor and AV Club Zcon 5 - ZconV - Zcash: Unified Zcash conference 2024 May 6-10 #zcash #crypto #cryptocurrency #cryptography #cryptonews #blockchain #blockchaintechnology #cryptocurrencies #cryptocommunity Mon, 19 Oct 2026 16:47:40 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://watchz.cash https://watchz.cash/lazy-static/avatars/d9835cea-0da7-47f5-8d2b-16ab7ff35c55.png https://watchz.cash/videos/watch/4b4f9dbe-c1bb-471d-a301-c236b8eaa045 All rights reserved, unless otherwise specified in the terms specified at https://watchz.cash/about and potential licenses granted by each content's rightholder.